- 40% of a typical MA book creates net value in the Belle program
- Visit dosage varies based on member risk (lower risk members may have 1 visit a year, while high risk up to 12)
- Belle manages all member outreach
Belle’s journey into healthcare was unplanned and unexpected
Not originally meant for healthcare, Belle launches a tech marketplace that delivers in-home hair, massage, nail and other wellness services.
Seniors quickly become the largest demographic, demanding regular pedicures. Two key learnings emerge:
Belle sunsets the legacy marketplace and dedicates its mission to closing this massive gap in care
Free ‘medical pedicures’ are wildly popular with health plan members across all ages, genders and backgrounds
Belle expands across multiple states and clients
Furthest from your central nervous and circulatory systems, feet are often first to deteriorate and manifest imminent systemic health issues. This makes the foot the perfect predictor of your overall wellness.
Your feet tell us where you’ve been and where you are going.
The data from our 250k+ visits allow us to accurately predict issues, identify at-risk members and determine optimal utilization.
“I love this program. It’s because of this program I’d never leave my health plan.“
Member, South Florida
Implementation requires a data feed which jumpstarts our predictive targeting model. We take care of the rest.
Partners provide Belle with a data feed of eligibility, claims, pharma, labs, and more.
Belle’s predictive model identifies which members are at-risk and most likely to be value accretive to the program
Bell conducts outreach to at-risk members with 40%+ enrolling. Our in-home data collection flow back to the predictive model, determining future visits and utilization.
27% of members receive Belle case management / care coordination to prevent emerging health issues.
Joy for members. Savings for our partners.
See our value come to life in these real case studies
Belle’s targeting model identifies an at-risk member who admits “today is the first time ever in my life I let someone touch my feet!”
A member’s first appointment results in important discoveries. Belle’s clinical team jumps into action, ensuring immediate and proper care is received.
2x – 3x the average program engagement
Our experience allows us to predict and drive outcomes
Members gladly invite us back into their home
Clinical oversight and safety are critical to outcomes
We reduce spend by discovering a high rate of serious issues
“Belle’s NPS is a nearly unheard of 98 points” – Deft Research
Armand’s career spans consulting, PE and venture capital. Leveraging his experience in strategy and consumer behavior, Armand identified the foot care marketplace trends and successfully led Belle’s healthcare transformation.
Eli’s distinguished leadership spans roles at Novartis, Current Health, and CVS. Notably, he spearheaded Aetna’s analytics team for the world’s largest diabetes program, achieving remarkable cost savings of $250M in 2021 alone. Eli now brings his expertise to drive innovation at Belle.
Author, innovator, clinician. Rufus Howe is the pioneer in population health management, founding the first diabetes program in 1983 with the US military. Over the years, Rufus has designed programs for McKesson, multiple Blues, Healthways, Cigna/Healthspring, and Xerox Health Services. Rufus orchestrated Belle’s transformation from salon & spa service to healthcare solution.
Alison has a background in financial services and health plan strategy consulting. Leveraging her financial acuity and healthcare insights, she has pioneered operational innovation, integrating cutting-edge technologies and patient-centric models. Alison’s transformative leadership is shaping Belle as a beacon of innovation, emphasizing personalized care at scale.
Bradford’s 20+ year career in technology spans the healthcare, marketing and fintech industries, architecting reliable, secure and scalable platforms.
Dr. Villagra served as National Medical Executive at CIGNA HealthCare with responsibilities for population health, technology assessment and health plan quality accreditation. He is past president of the Disease Management Association of America. He has served as an
Molly’s career has focused on leveraging data science to achieve clinical and business impact, with rich experience in healthcare and genomics from roles at Gatehouse Bio, Aetna, and OneOme. At Belle, she utilizes machine learning to enhance member targeting and reduce medical costs, continuing her commitment to merging technical innovation with tangible health solutions.
Shawn combines his extensive technical expertise and enthusiasm to innovate and scale data science products that decrease costs and improve health outcomes for our clients. His career includes senior data scientist and engineering roles at Healthfirst, Aetna, and HCSC (BCBS of IL, MT, NM, OK, and TX).
What is your network coverage?
Belle’s network covers six states. New geographies can be up and running in just 60 days even with as few as hundreds of target members.
How do you contract with partners?
We contract in a variety of ways including a clinical/quality program, through an existing routine foot care benefit or a dedicated supplemental benefit.
Who are your nail techs and what is their background?
Nail technicians are licensed by state boards and undergo extensive background checks. They receive immersive training, examination and preceptorship before fieldwork, at which point they become ‘Belle Technicians’. Belle Techs are employees (not contractors) and receive a continuous feedback loop on each appointment’s performance as well as ongoing continued education from our clinical staff.
How do you ensure member safety?
All employees are thoroughly background checked before employment. Members have an opportunity to rate their appointment on a 1 to 5 scale after each appointment. Every score of 3 or lower is investigated.
Who is most likely to benefit with the Belle program?
Through a variety of data inputs, our predictive model outputs members who are most likely to benefit from the program and be accretive to partner ROI. Member characteristics typically include diabetes, CKD, neuropathy, vascular disease and a history of foot complications. Belle serves both Medicare and Medicaid members.
"It brings a smile to my face when I think of Belle at my door."
Member, Kansas City