Belle is committed to sharing insights, learnings and best practices based on our work, as well as the specific expertise and experience of our team. Below are some of our latest thoughts.
Many consumer brands have learned that broader, more sustainable success is achieved by building long-lasting relationships with customers instead of being hyper-focused on an initial sale or a specific transaction. In other words, they take the long view. They focus on the journey, not a destination. For example, Nike is not in the business […]
Consumers are not accustomed to being surprised and delighted in their healthcare interactions. While they typically like and trust their personal physicians, outside of that relationship, they’ve often been let down and underwhelmed. To successfully engage your members, you must overcome what we call the “engagement sins of the system”. Take an average doctor’s visit as an […]
Getting members activated and engaged is hard work, even when they’re highly satisfied with your plan. What happens when they’re less satisfied? It gets infinitely harder. Current trends suggest that most Medicare Advantage plans are finding themselves taking the “infinitely harder” path to member engagement. One recent study reported an average Net Promoter Score […]